Price It Aggressively And Go For Volume

june 4, 2010

Steve Jobs was giving advice to publishers and said at D8, "The biggest lesson Apple has learned is: Price it aggressively and go for volume. And anytime we haven’t done that, we’ve had more attenuated success."

Oh really?

Where's the $299, aggressively priced Macbook that would sell in droves to compete with notebooks like my el cheapo eMachines?  How about aggressively priced "free with contract" iPhones? Go for volume Steve, go for volume.

When has Apple ever priced their own things aggressively?