Yahoo! Publisher Network Ad Targeting

september 11, 2005

I don't know how I missed this, but in this round of improvements to YPN introduced an "Ad Targeting" tab. I like this new feature. I can add up to 50 different pages to the database and have ads targetted to them specifically. For instance, in any of the category pages (like music), a florist ad always showed up. Now, with a simple ad-targetting setting the florist is gone and symphony stuff is showing up on the Music category page -- even better the Net category page shows internet related stuff not florists and lawyers. Great addition YPN guys!